Internet of Things Applications

BlackBerry's Radar could be compelling evidence that the company can use its mobile, embedded systems and security knowhow to grow in new industries.



BlackBerry has talked internet of things, beefed up its software business via acquisition, has an asset in QNX that is powerful in the auto industry, but hasn't created a product or service that's fresh and organic in the new era.

Could BlackBerry Radar, which is designed to track trailer assets in the trucking industry, be that product?

We all know the hardware business that made BlackBerry famous is in decline if not going to zero in the years ahead. Given that decline, BlackBerry wouldn't be crazy to eventually exit the device business entirely.

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According to Chan, Radar's total addressable market is $2.1 billion in hardware and $1.7 billion in annual recurring. Should Wal-Mart be a Radar customer, other industries would follow.

In these industries, companies want an end-to-end integrated system since it doesn't make sense to cobble together one. BlackBerry's hardware is a standalone monitor that is installed on the door of a trailer. From there, the device connects to the mobile network.

The bigger picture here is that BlackBerry's Radar could be compelling evidence that the company can use its mobile, embedded systems and security knowhow to grow in new industries.

See more at: zdnet.com