Internet of Things Applications

You hear a lot of people talking about how great life will be when cars drive themselves and the Internet of Things is fully deployed. But while many of us dismiss this chatter as background noise, one industry is paying close attention and champing at the bit to get started.

Yes, of course, it's the advertising industry. After all, when cars drive themselves, you'll have more time to look at the ads that will be popping up on strategically located screens. Your refrigerator will automatically order almond milk, egg whites, and fat-free butter while it tries to get you to try a new kind of genetically engineered hot dog.

Right at the moment, the advertising trades are obsessing over self-driving taxis and dreaming of the contextual ad possibilities they present.

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Or as Hewitt put it in his interview with the Daily:

“Not too far into the future the ads will be contextually presented and may also be served up as bite-sized services instead of just targeted display advertising.”

If everything works out as planned, it will be just like having a little person on your shoulder, constantly nagging you to do all the things your favorite brands want you to do.

See more at: consumeraffairs.com