Internet of Things Applications

The internet of things (IoT) is already beginning to change how consumers shop and how consumer and packaged goods (CPG) companies do business. The industry is using the IoT to streamline manufacturing processes and supply chain management as it seeks new revenue opportunities. Brands are also exploring ways to build upon these efforts and use the IoT to deliver more personalized customer experiences.

Whether it’s monitoring the supply chain, tracking how products are used or gaining more insight into shopper preferences, the IoT is ushering in an era in which “smart” things can seamlessly collect, share and analyze real-time data. In turn, this data can be used to personalize consumer experiences and deliver proactive services, as explored in a new eMarketer report, “The Internet of CPG Things: What Consumer Products Marketers Need to Know Now.”

See more at: emarketer.com