Formed by ex-Apple AAPL +0.68% engineers, Nest Labs develops products designed to bring Big Data and the Internet of Things into our homes via its smart thermostats, fire alarms and security cameras.
The company was bought out by Google GOOGL +1.94% last year for $3.2 billion, which sees its products as central to the inevitable drive towards “smart” homes with connected data systems designed to make our lives more comfortable, while simultaneously cutting down on wasted energy.
This is all possible because of Big Data and analytics – algorithms in the software used by the devices to monitor and record how they are used, building up a profile which allows them to intelligently “set” themselves.
It has proven to be a successful model and the products have sold well since the first Nest thermostat was released in 2011. Now with the launch of its latest products, the Nest Protect smoke alarm system and the Nest Cam home surveillance camera, it is hoping to save lives as well as make us safer.
Uploading and comparing the thermostat data from all of its users can glean accurate pictures of energy use across communities and the wider world. However when dealing with data as personal as information about your home, the importance of maintaining customers’ privacy cannot be understated. Nest’s General Manager for Europe, Lionel Paillet, explained to me how fundamental this is to the company’s operations.
See more at: forbes.com
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