Internet of Things Applications

The Internet of Things (IoT) has dominated the tech scene this year. From its commanding presence at the Consumer Electronics Show to the barrage of analysts firms predicting that “billions of ‘things’ will be connected by 2020,” its perceived impact on the technological landscape is reminiscent of its cloud and big data predecessors.

But while IoT has begun to prove its worth in the consumer arena with wearables like Fitbits or smart lighting solutions like Phillips Hue, its impact on the enterprise is less visible today. Forrester says that IoT is a “business-led trend,” and reports that 23% of enterprises use IoT, with another 29% planning to do so within 12 months. However, a report issued from TKEsystems found that less than a quarter of businesses have gotten to the point where IoT has started to influence their organization in a meaningful or measurable way.

It takes time to show results, so how do IoT companies gain customers when they can’t show an immediate bottom line effect on business? In anticipation of your first (or next) pitch meeting, here are some tips and tricks on how to best relay the value of IoT to a prospective customer.

See more: www.forbes.com