Why The Consumer Internet Of Things Is Stalling

Builders of the Internet of Things (IoT) have long promised consumers a more convenient future: We will all live in “smart homes” where surveillance cameras, thermostats and garage door openers will turn on and off automatically, our groceries will order and deliver themselves into our refrigerators, and our speakers will know our taste in music. In our “smart cities,” always-on surveillance systems will crack down on crime and sensor-driven roadways will put an end to traffic.



Yet this hyper-efficient, IoT-fueled future is years away and plenty of pundits and investors are talking about consumer IoT as a too-hyped trend that’s failing to take off. According to a 2016 Accenture survey, consumer demand for smartphones and IoT devices is stalling. So why aren’t consumers snapping up the new technology?

Industry insiders say the barrier is a lack of standards: connected devices can’t talk to each other, and each device comes with its own app, rather than being managed from a single point of control. Others think jargon-y marketing is to blame: Consumers still scratch their heads when they hear “Internet of Things.”

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The potential power of IoT is truly awe-inspiring, but in order to boost sales and drive demand beyond the early adopter set, we need to stop making toys no one cares about and instead work on building simple solutions to real, everyday problems for real people.

See more at: forbes.com

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