Internet of Things Applications

The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.

I know what the Internet of Things is. Everyone does.

Everyone? Surely not the person who thought “internet of things” was a solid moniker. Still, there's truth to the notion that the IoT is a fairly well known concept at this point. Whether it is equally well understood is up for debate.

At its core, the Internet of Things is the process and practice of integrating the web and data into the development of hardware and home appliances. IoT often moves in lockstep with wearable technology, and each represents the next phase of the evolution of the internet, and connectivity in general.

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